Svenska Spel Confirms $144m Football Sponsorship Deal
Key Takeaways
  • Svenska Spel has announced a new deal to extend its sponsorship of Swedish football to 2020. Over the next six years the monopoly online poker provider will provide SEK 928 million ($144m) in support.
  • Having abandoned bonuses because they may contribute to problem gambling, it must rely on high levels of brand awareness to recruit new customers and football can provide that—at a price.

Svenska Spel has announced a new deal to extend its sponsorship of Swedish football to 2020. Over the next six years the monopoly online poker provider will provide SEK 928 million ($144m) in support.