William Hill Buys Australian Online Sportsbook
Key Takeaways
  • The deal includes the upfront payment of AUD $40m (USD $36.5m), plus up to AUD $70m more based on its performance over the next two years.
  • Ralph Topping, Chief Executive of William Hill, is naturally excited by the deal: “International expansion is a key part of William Hill’s growth strategy and making Australia our second home is our priority.
  • TomWaterhouse.com launched in 2010 and quickly rose to be one of Australia’s largest bookmakers.

William Hill plc announced Friday that it had agreed to acquire 100% of the Australian online sportsbook TomWaterhouse.com.