Key Takeaways
- Ivey Poker will be competing alongside heavyweights like PokerStars, Zynga and WSOP.com.
- The product itself provides little innovation in terms of design or game mechanics.
- Familiar gamification and monetization are employed, from chips and gold coins purchase to in in-app gift store.
- The training videos are all geared towards new players, and its roster of pros provides the unique marketing opportunity.
After months of roster-building and titbits of news, Ivey Poker has finally launched its first product.
The social poker app on Facebook uses the standard free-play strategies seen in its competitors: player gamification, social integration, and in-app purchases. But it also boasts a unique twist that separates it from the pack—the integration with poker training videos from its impressive roster of pros. How does it fair?
