UK Advertising Authority Tells Operators They are Ultimately Responsible for Affiliate Promotion
Key Takeaways
  • The UK Advertising Standards Authority (ASA) has upheld complaints against four online gaming operators for an advertorial posted online by an affiliate that promoted an “irresponsible” message, breaching multiple codes of conduct.
  • Complaints were brought against 888, Ladbrokes, Sky Vegas and Casumo.
  • “Although we acknowledged that they maintained the ad had been produced by an affiliate, we nonetheless considered that, as the beneficiaries of the marketing material, they were responsible for the ad and for responding to the ASA investigation.”

The UK Advertising Standards Authority (ASA) has upheld complaints against four online gaming operators for an advertorial posted online by an affiliate that promoted an “irresponsible” message, breaching multiple codes of conduct.