Key Takeaways
- Full year results from social gaming giant Zynga show online gaming revenue from its hit Zynga Poker product in decline, slipping approximately 2% on revenue from 2015.
- A frequently cited figure last week of 44% growth in poker comes from Zynga highlighting the growth in mobile, touting its “best annual mobile bookings performance in franchise history.”
- However, the growth in mobile bookings is less about revenue growth, and more of a highlight of the company’s overall shift away from the web and onto mobile apps.
Full year results from social gaming giant Zynga show online gaming revenue from its hit Zynga Poker product in decline, slipping approximately 2% on revenue from 2015.
Based on earnings slides published last week, total gaming revenue excluding advertising for 2016 was $547 million. Zynga Poker amounted to 19% of the group’s revenue, or approximately $104 million; In 2015, revenue from poker was approximately $106 million.
