Key Takeaways
- The discussion began around the question of whether panelists expected widespread regulation of affiliates.
- Another discussion topic was the types of content are currently being used to promote poker through affiliate channels and what changes, if any, were on the horizon.
- The question of whether affiliates could help with customer reactivation was debated.
Representatives from the online gaming industry gathered to discuss the future of online poker affiliate marketing during the European Poker Conference (EPC) last month in Malta.
As part of the broader Summit of iGaming Malta (SiGMA) conference, the EPC, co-sponsored by Poker Industry PRO and the GPI, included a panel discussion entitled “The Changing Face of Online Poker Affiliate Marketing.”
Industry experts providing their opinions on the topic included Klas Winberg, Chief Commercial Officer at online gaming marketing company Catena Media; Dirk Oetzmann, Senior International Content Editor for Highlight Media Group; and Roy Pedersen, Founder and CEO of All-In Translations.
